Scattered information
Sights, transport and restaurants live on different sites and feeds, so putting together one itinerary can take several evenings.
Turning journeys into travel products you can use right away
Sumer builds travel products from on-location video and followable itinerary routes. Order, timing, transport and crowd patterns are checked on the ground before you leave, and if your plans change mid-trip, you can talk to someone who has been there.
Founded in Taiwan in December 2025. Current series: Snow Country, Japan, all 10 episodes published.
Most of trip planning is stitching information together
There is plenty of travel content online, but it is scattered, photo-heavy and rarely written to be followed. We start from three problems travelers actually run into.
Itineraries that look good but don't work
Beautiful photos say little about routes, timing or crowds. Travelers find out on site that a place is booked out or packed.
Unfamiliar local transport
Tickets, lockers and transfers are hard to read when you are new to a place, and the confusion costs time and energy.
From one video to an itinerary you can follow
Our products grow out of our content. The first four below are live; downloadable products are in preparation.
Live
Travel video records
Full itineraries filmed on location, with multilingual subtitles. One video shows how a trip works: where to go, how to get there, what to eat.
- Current series: Snow Country, Japan (all 10 episodes published)
- Japan 2018 Memories series under way
- Edited with our own in-house tooling
Snow Country, Japan, Episode 8: Shirakawa-go
Live
Followable itinerary routes
The order of sights, how to get between them and how long each takes, laid out day by day so travelers don't have to rebuild the route.
See published itineraries (in Chinese)
Live
On-site practical tips
When to avoid crowds, transport and locker tricks, and where locals like to eat, all from having walked it ourselves.
Live
Live travel-guide consultation
Stuck while planning, or already on the road and need to adjust? Talk to Sumer, who has walked these routes, and get advice for your own itinerary and situation.
- Itinerary review: is the order sensible, is the timing realistic
- Transport and transfers: how to ride, where to change, what to do with luggage
- Contingencies: backup plans for crowds, weather or sudden changes
- Recommendations: restaurants and sights matched to your taste and route
To book, email [email protected].
Planned
Purchasable travel products
Downloadable itinerary packs that bundle the video and the route, so travelers get everything in one place before they leave. Format, pricing and launch timing will be announced here once confirmed.
Every product starts on the ground
A fixed production process keeps quality consistent across series and makes it easy to add new destinations.
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Visit
We ride the trains, join the queues and eat the meals, recording routes and timing as we go.
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Film and organize
The trip becomes a video and, at the same time, a day-by-day route with notes.
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Publish
Finished episodes go out publicly, building up content for each destination.
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Turn into products
Traveler feedback shapes the content into itinerary products that can be reused.
Business model
Where we earn, and where we are heading.
Travel-guide consultation
One-to-one advice before and during a trip, shaped around each traveler's plans.
Brand and local partnerships
Working with transport, lodging, dining and tourism organizations to present local services through video and itineraries.
Content licensing and production
Producing travel video and itinerary content for others, made faster by our own editing tools.
Travel product sales
Digital products such as itinerary packs, bought directly by travelers and now rolling out.
This describes our business lines and is not a revenue figure. We will add numbers and partners once they are confirmed.
Where we are now
- FoundedDecember 2025, Taiwan
- Investment partnerXiari Huiguan (夏日會館)
- Live serviceTravel-guide consultation is open
- SeriesSnow Country, Japan is complete (10 episodes). Japan 2018 Memories has started, with episodes 1 and 2 out.
- Output12 videos published in 15 days, September 26 to October 10, 2026
- NextLaunch purchasable itinerary products and add new destination series
About Sumer
Sumer is an engineer who loves wandering the world. By day he writes software; whenever there is time, he packs a bag, goes, and turns what he finds into videos and itineraries.
That engineering background is why we build our own tools, from the editing workflow onward, and why we want to turn the method into products travelers can actually use.
How we build with Claude
Sumer and Claude built an editing pipeline together that turns footage shot on location into finished episodes.
The pipeline
Raw footage goes in; a 4K episode with multilingual subtitles comes out, uploaded to YouTube and posted to Facebook. Sumer Huang reviews every episode.
The pace
12 videos in 15 days (September 26 to October 10, 2026), including the complete 10-episode Snow Country, Japan series.
Beyond editing
Claude also helps with story planning, fact-checking and this website. We would like to join Claude for Startups.
Company information
- Company
- Sumer (舒莫)
- Founded
- December 2025
- Founder
- Sumer Huang, engineer and travel creator
- Location
- Nantou, Taiwan
- Business
- Followable itinerary routes, travel video content, live travel-guide consultation
- Investment partner
- Xiari Huiguan (夏日會館)
- Contact
- [email protected]
Want to work together, or see more first?
Partnership proposals, consultation requests or questions are all welcome by email.